Ladybird by Design

I’ve been meaning to visit the Dela Warr Pavilion to see the Ladybird by Design exhibition since it opened at the end of January. Working in Children’s publishing it had to be a must see! Glorious sunshine over the past couple of days so drove to Bexhill on Sea. Curated by Lawrence Zeegan and accompanied with a book, it’s a fascinating step back in time. The exhibition focuses on Ladybird books from  the ‘Golden Era’ – 1958 until 1973 with over 200 of the original illustrations on display. Ladybird books portrayed an idyllic childhood in a handy, affordable format. Often encouraging children to explore and experiment without health and safety getting in the way.

The books are separated into sections ‘Design’,  ‘Early Learning’, ‘History and Achievements’, ‘Society and Public Services’,  ‘Science and Hobbies’ and ‘Environments’. The latter a particular favourite showing wonderful ‘Shopping with Mother’ illustrations by Harry Wingfield from the late 50’s. There’s also the opportunity for visitors to sit down in the foyer and have a rifle through many of the books. A great exhibition and well worth a visit!

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